The Cross-border Cooperation Between Technology And Fashion

Note: This article was originally posted on ValueQ, where may offer you an impressive discount. Make sure you check ValueQ before you make the purchase.

As the performance of computers becomes more advanced, more technologies can be realized and get a rapidly development. Among them, computer-generated imagery, CGI for short, has been widely used in many fields such as movies and video games. This new digitalization technology even can be seen in fashion and art circles nowadays.

Like It Girl Lil Miquela, who was well known by us, used the virtual image to become popular on the network. Then more and more images created with digital technology appeared on social networks. In August of this year, Balmain even used three CGI models for the first time in the 2018 early autumn series of commercials to interpret the latest design of the brand, and once set off a heated discussion about whether virtual models can replace real models.

Just as everyone is still imagining what new CGI technology or realistic 3D models can do in the fashion world, BALENCIAGA, which has always been unconventional, has given us an advanced demonstration. A few days ago, BALENCIAGA created a set of videos special for the Spring/Summer 2019 series. At first glance, it was considered a regular film except for the use of CGI models. However, once the play button was clicked, the style began to become weird. The stunned models suddenly turned into “aliens”, some lower the waist around the body, some bent their legs backwards 90 degrees… In short, they make a variety of surreal limb distortions.

The virtual model and the concept in the animation is created by the visual artist Yilmaz Sen from Turkey.

The entire concept video was completed by Yilmaz Sen and BALENCIAGA teams. They selected the location in an inconspicuous place in the Copenhagen Meat Processing Zone, where the stylist Lotta Volkova was responsible for the clothing mix. According to Sen, these CGI models remain in a standing position and show no expression under the lens. As the picture progressed, the models began to look up and give some kind of eye contact, which also caused some visual tension. Later, people can see some pictures that are basically impossible to achieve in human anatomy.

These weird dynamics may let some people feel uncomfortable. After all, it is obvious that the face is so realistic and it has made a snake-like exaggeration… However, this emotional uneasiness is exactly what Yilmaz Sen wants to see. Sen created something that seemed normal and infused with surprises, even frightening. According to Sen, he wanted to show some unpleasant things in a pleasant way and to surprise people.

Obviously, this set of animations by BALENCIAGA has achieved the expected results, but the comments are mixed. Some people are angry and feel that this does not seem to be a proper fashion behavior. But many people think it is cool an

…114 words left.

Thanks for your reading! If you want to know the remaining, please check ValueQ.